Penny Appeal was set up in 2009 to provide poverty relief across Asia, the Middle East and Africa by offering water solutions, organising mass feedings, supporting orphan care and providing emergency food and medical aid.

Since then we have transformed lives and empowered communities around the world, helping to break the poverty cycle and build brighter futures.

Our work and our teams have grown considerably in the past few years, allowing us to launch many new campaigns and work in even more crisis-hit countries.

The Trustees

Adeem Younis

Adeem Younis

Chair of Trustees

Adeem is the co-founder of Penny Appeal, with admirable motivation to help others in desperate need. He is an alumni of The University of Leeds and a digital entrepreneur, whose expertise catalysed the unprecedented growth of the charity over recent years. Adeem led the creative approach that has seen the development of numerous innovative charity campaigns.

Rizwan Khaliq

Rizwan Khaliq


Rizwan has over 15 years experience of working in the charity sector at both Trustee and Directorship level. He currently sits on a number of advisory boards and has been instrumental in developing many of our flagship campaigns.

As a board member he provides a wealth of experience and is passionate about humanitarian work.

Eric Timmins

Eric Timmins


Eric is a qualified senior accountant with multiple years of director level experience within a number of international organisations.

Now retired, Eric has focussed his time and effort on giving back to the community into which he was born, by volunteering his expertise locally.

He joined Penny Appeal to satisfy his life-long desire to help those suffering in poverty worldwide.

Penny Appeal's way of doing charity is simple, and has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help the poor and needy by donating just a few pennies each day.

"We take small change and make a big difference with it."

All our projects are carefully constructed and designed to be accessible and effective. They are a blend of emergency support, short-term relief and longer-term sustainable interventions. This multi-focus approach means we can save lives immediately, improve situations in the coming days and weeks, and transform communities for years to come, always giving desperate people the support they need depending on their situation.

We're reaching out to benefit the maximum number of poor and needy people, in ways that cost our donors just a bit of loose change each day.

Penny Appeal is committed to making it easy for you to see how your donations are used. For more information please take a look at our easy to follow Understanding our Accounts document